Hello and Welcome
20 years ago, I started working at a Retail agency in Leicester. It was my first exposure to the world of retail. And I was hooked.
Retail is where every bit of marketing activity finally delivers – when the end customer finally puts their hand in their pocket (or taps their phone, or shows their face…you get the picture).
Then we consider shoppers – the fickle, inconsistent, emotionally driven variable that makes it so hard to be sure you got it right. The behavioural aspect of shoppers intrigues me and I love considering their thinking and ultimate actions.
I have travelled the world looking at stores, nurturing my personal viewpoint and opinion. All of this adds up to my fascination and experience in and around retail. I love the industry and get great satisfaction from working within it.
As a Retail Consultant, I now apply this experience and knowledge, offering a range of services to help retailer, brands and their supply chain gain insights, understanding and focus for their store projects.
Let’s take a look…
